Program Advertising
Each production’s program or “playbill” as they’ve often been called, has been a tradition of the theatre for centuries. A captive audience before a show anxiously awaits the performance and peruses the program offering a perfect opportunity to reach a unique demographic.
At PM&L, advertising in our program puts your message in front of more than 6,000 patrons a year. The unique background of these patrons puts you in an excellent position to tailor your message to our audience.
Did you know?
the average theatregoer…
- 25 or older
- 81% College Grads, 41% Advanced Degrees
- Average household income over $200k
Season 60 Program Rates
Full Pages & Covers
Back Cover
$
500
Season
-
4.5" x 7.5" Copy Size
-
TWO Six-Show Passes
-
Guaranteed placement for EIGHT shows.
-
Silent Auction if more than one interested advertiser
Inner Cover
$
450
Season
-
4.5" x 7.5" Copy Size
-
TWO Six-Show Passes
-
Guaranteed placement for EIGHT shows.
-
Silent Auction if more than one interested advertiser
Full Page
$
400
Season
-
4.5" x 7.5" Copy Size
-
TWO Six-Show Passes
-
Guaranteed placement for EIGHT shows
Partial Pages & Line Ads
Half-Page
$
300
Season
-
4.5" x 3.75" Copy Size
-
TWO Six-Show Passes
-
Guaranteed placement for EIGHT shows.
Third-Page
$
250
Season
-
4.5" x 2.5" Copy Size
-
TWO Three-Show Passes
-
Guaranteed placement for EIGHT shows.
Popular
Sixth-Page
$
150
Season
-
2.25" x 2.5" Copy Size
-
TWO Three-Show Passes
-
Guaranteed placement for EIGHT shows.
Program Advertising Guidelines
- Orders for ads must be received and paid for by August 1, 2022.
- Advertisers must offer products and services consistent with PM&L’s mission and vision. We reserve the right to reject and refund ads that do not.
- Ads must be of sufficient quality to be run, we reserve the right to reject and refund ads that are not of sufficient quality.
- Ad copy must be submitted in digital form, at the size specified and at least 300 DPI in either PDF, PNG, or TIFF for ads with photographic elements. No marks or bleeds are necessary at the ad sizes specified are within the page bleed.
- We highly suggest the use of a designer, if you do not have a designer we can refer you to one.
- No advertiser gets preferential placement for their ad. Any back or inside-cover space ad that has more than one interested advertiser will be placed by blind auction. All other ads are placed at random with a preference for first-come-first-served.
- Complimentary passes included as rewards are not tickets and must be redeemed via reservation either online or with our box office. Passes are not accepted for some productions.
