Each production’s program or “playbill” as they’ve often been called, has been a tradition of the theatre for centuries. A captive audience before a show anxiously awaits the performance and peruses the program offering a perfect opportunity to reach a unique demographic.

At PM&L, advertising in our program puts your message in front of more than 6,000 patrons a year. The unique background of these patrons puts you in an excellent position to tailor your message to our audience.